LucienneRoberts+ are curious and inquiring 2d designers, specialising in the cultural and social sectors. Our work spans exhibition and experience design, publications, identity design, wayfinding, content generation and curation. We often engage in projects aimed at non-specialist audiences that challenge received ideas – and all our work is underpinned by an abiding interest in the role of graphic design in the wider world and definitions of ethical design.

What we think makes us different is our level of engagement with content and narrative, and experience in employing graphic design to transform user engagement and understanding. Our work is modern, thoughtful, simple but not reductive. We hope to maximise the potential in every project to make intelligent, apposite and effective work that supports client ambition.

Recent projects have extended beyond traditional 2d design to include exhibition curation, art direction and content creation. We were lead designers and co-curators for Wellcome Collection, London’s Can Graphic Design Save Your Life? and Hope to Nope: Graphics and Politics 2008–18 at the Design Museum, London. In 2019 we were part of the Non-Pavilion London Design Festival team, designing the visual identity and developing a piece of AR to raise awareness of climate change. In 2023 we were responsible for 2D design of the National Railway Museum’s Wonderlab – a new interactive experience helping children to think like an engineer.

Alongside studio-based work, founder Lucienne Roberts writes, lectures and publishes on her subject. A signatory of the First Things First 2000 manifesto, her books include Good: An Introduction to Ethics in Graphic Design. From 2019–22 Lucienne was Royal Academy of Engineers visiting professor in the School of Engineering at the University of Southampton and International Fellow 2020/21 at the Hoffmitz Milken Center for Typography (HMCT), ArtCenter College of Design, Pasadena. She is co-founder of advocacy initiative GraphicDesign&, a member of the Alliance Graphique Internationale and was made an Honorary Fellow of the ISTD in 2021. In 2022 she was appointed Professor in Communicaiton Design at ABK, Stuttgart.

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